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A genderless bow tie brand with a street-style approach to formal wear

Meet Robin - The Creator

My name is Robin Williams a.k.a Robbie. I am a native of the Bronx, NY, first generation born to Jamaican parents, and I am the Owner of Bowtie Behavior. I hold a B.A. in Journalism from the University of D.C. and an M.A. in Sports Management from Georgetown University. 


Bowtie Behavior is a genderless bow tie brand created to bridge the gap between affordability and style while helping people feel good when they look in the mirror.


I founded Bowtie Behavior in 2014 when I was looking for a bow tie to wear to my best friend’s bow tie-themed engagement party. I could not find one that was affordable and fit my style so with no formal education in fashion or design, I taught myself how to sew and made my own. I got such positive feedback that I decided to continue making them!


Bowtie Behavior creates pieces that are bold and flavorful - pieces that outfits are built around. Bowtie Behavior's street-style approach to formal wear takes the intimidation out of bow ties making them accessible to all.

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